{"id":1008606,"date":"2025-03-25T11:13:40","date_gmt":"2025-03-25T11:13:40","guid":{"rendered":"https:\/\/unpop.ces.uc.pt\/?p=1008606"},"modified":"2025-03-25T11:16:02","modified_gmt":"2025-03-25T11:16:02","slug":"attitudes","status":"publish","type":"post","link":"https:\/\/unpop.ces.uc.pt\/en\/attitudes\/","title":{"rendered":"ATTITUDES"},"content":{"rendered":"<div id=\"impressao\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_69e20c1c3f6a0\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-10 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<div class=\"postPeople\">\n<p><em><strong>By <span class=\"TextRun Highlight SCXW84094074 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW84094074 BCX0\">Sofia <\/span><span class=\"NormalTextRun SCXW84094074 BCX0\">Morgado<\/span><span class=\"NormalTextRun SCXW84094074 BCX0\"> Pereira<\/span><\/span><span class=\"EOP SCXW84094074 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\"> &amp; Lisete M\u00f3nico<\/span><br \/>\n<\/strong><\/em><\/p>\n<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-2 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class='printomatic pom-small-black' id='id741'  data-print_target='div#impressao, .impressao, h1.entry-title'><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><span data-contrast=\"auto\">Attitude is the \u201cpsychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor\u201d (Eagly &amp; Chainken, 1993, p. 1). It is difficult for humans to remain indifferent to relevant issues, people, behaviors, events, and other components of social life. We can make evaluative judgments for almost everything. An abstract concept (e.g., justice), a concrete object (e.g., a painting), a behavior (e.g., playing football) or a class of behaviors (e.g., playing sports), specific entities or people (e.g., the prime minister of my country), or general entities (e.g., politicians). These evaluative judgments, which humans use to make sense of the world, are referred to as attitudes.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Attitudes are pervasive and can be defined as feelings towards an object, an association between an object and its summary evaluation in the memory, or a psychological tendency entailing an enduring evaluative judgment of an object. This evaluation can be positive or negative, favorable or unfavorable (like or dislike), more or less conscious, and it is relatively stable over time. Nevertheless, attitudes are learned through direct experience and social interaction (e.g., classical conditioning, operant conditioning, and social or observational learning); thus, they can be altered, for example, through persuasion. Attitudes vary in direction (favorable or unfavorable), intensity (extreme or mild positions), and accessibility (degree of automaticity with which they are activated).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Given that attitudes are psychological entities, they are inferred from the observation of behaviors (verbal or non-verbal), the justifications given for a certain behavior, and expressed emotions. They can assume the form of cognitions (thoughts, opinions, and beliefs), emotions and feelings (e.g., fear, love), and behaviors or behavioral intentions (e.g., intention to vote in the next election). An attitude can be expressed through only one of these forms or by two or more forms. The relationship between these forms of expression of attitudes is synergetic; that is, when present, thoughts, emotions, and behaviors tend to be congruent regarding their direction on the spectrum of favorable\/unfavorable.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Attitudes influence and are influenced by our behavior. Positive attitudes predispose behaviour that supports or reinforces the object of the attitude, while negative attitudes predispose behaviour that is unfavourable towards the object of the attitude. Moreover, the expression of attitudes can be shaped by values, beliefs, personality dispositions, self-awareness, social context, individuals\u2019 perceptions of the attitudes held by others in their social networks, and identification with social groups.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Attitudes in which the object has political implications (e.g., attitudes regarding taxes) or is a social group (e.g., migrants) are designated political and social attitudes; for example, prejudice is a social attitude.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:200,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 10px;\" class=\"divider\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<div class=\"postPeople\">\n<p><strong><strong>Related References<\/strong><\/strong><\/p>\n<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><span data-contrast=\"auto\">Ajzen, Icek, and Martin Fishbein, \u201cAttitude-Behavior Relations: A Theoretical Analysis and Review of Empirical Research.\u201d <\/span><i><span data-contrast=\"auto\">Psychological Bulletin<\/span><\/i><span data-contrast=\"auto\"> 84, no. 5 (1977): 888\u2013918. https:\/\/doi.org\/10.1037\/0033-2909.84.5.888.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:480,&quot;335559991&quot;:720}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">American Psychological Association. &#8220;Attitude.&#8221; Dictionary of Psychology. Retrieved December 5, 2024, from<\/span><span data-contrast=\"none\"> https:\/\/dictionary.apa.org\/attitude<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:480,&quot;335559991&quot;:720}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Baron, Robert A., and Nyla R. Branscombe. <\/span><i><span data-contrast=\"auto\">Social Psychology<\/span><\/i><span data-contrast=\"auto\">. 13th ed. Boston: Pearson, 2012.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:480,&quot;335559991&quot;:720}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Bohner, Gerd, and Norbert Schwarz. \u201cAttitudes, Persuasion, and Behavior.\u201d In <\/span><i><span data-contrast=\"auto\">Blackwell Handbook of Social Psychology: Intraindividual Processes<\/span><\/i><span data-contrast=\"auto\">, edited by Abraham Tesser and Norbert Schwarz, 413\u2013435. Oxford: Blackwell Pusblishing, 2001.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:480,&quot;335559991&quot;:720}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Eagly, Alice Hendrickson, and Shelly Chaiken. <\/span><i><span data-contrast=\"auto\">The Psychology of Attitudes<\/span><\/i><span data-contrast=\"auto\">. 4th ed. Fort Worth, TX : Harcourt Brace Jovanovich Inc., 1993.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:480,&quot;335559991&quot;:720}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Fazio, Russell, H. \u201cMultiple Processes by which Attitudes Guide Behaviour: The MODE Model as an Integrative Framework.\u201d In <\/span><i><span data-contrast=\"auto\">Advances in Experimental Social Psychology<\/span><\/i><span data-contrast=\"auto\">, vol. 23, edited by Mark P. Zanna, 75\u2013109. New York: Academic Press, 1990.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:480,&quot;335559991&quot;:720}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Fazio, Russell, H. \u201cAttitudes as object-evaluation associations: Determinants, consequences, and correlates of attitude accessibility\u201d. In <\/span><i><span data-contrast=\"none\">Attitude strength: Antecedents and consequences, <\/span><\/i><span data-contrast=\"none\">edited by<\/span><i><span data-contrast=\"none\">\u202f<\/span><\/i><span data-contrast=\"none\">Richard, E. Petty and Jon A. Krosnick, 247\u2013282. <\/span><span data-contrast=\"none\">New York: <\/span><span data-contrast=\"none\">Lawrence Erlbaum Associates, Inc., 1995.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:480,&quot;335559991&quot;:720}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Fishbein, Martin, and Icek Ajzen. <\/span><i><span data-contrast=\"auto\">Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research<\/span><\/i><span data-contrast=\"auto\">. Reading, MA: <\/span><span data-contrast=\"auto\">Addison-Wesley Publishing Company<\/span><span data-contrast=\"auto\">, 1975.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:480,&quot;335559991&quot;:720}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Lima, Maria Lu\u00edsa, &amp; Isabel Correia.<\/span><span data-contrast=\"auto\"> \u201cAtitudes: Medida, Estrutura e Fun\u00e7\u00f5es.\u201d In <\/span><i><span data-contrast=\"auto\">Psicologia Social<\/span><\/i><span data-contrast=\"auto\">, 10th ed., edited by Jorge Vala and Maria Benedicta Monteiro, 201\u2013243. Lisbon: Funda\u00e7\u00e3o Calouste Goulbenkian, 2017.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:480,&quot;335559991&quot;:720}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Neto, F\u00e9lix.<\/span> <i><span data-contrast=\"auto\">Psicologia Social<\/span><\/i><span data-contrast=\"auto\">, vol. 1. Lisbon: Universidade Aberta, 1998.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:480,&quot;335559991&quot;:720}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Hogg, Michael A., and Graham M. Vaughan. <\/span><i><span data-contrast=\"auto\">Social Psychology<\/span><\/i><span data-contrast=\"auto\">. 8th ed. New York: Pearson, 2018.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:480,&quot;335559991&quot;:720}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Fazio, Russell H., and Michael A. Olson. \u201cAttitudes: Foundations, Functions, and Consequences.\u201d In <\/span><i><span data-contrast=\"auto\">The SAGE Handbook of Social Psychology: Concise Student Edition<\/span><\/i><span data-contrast=\"auto\">, edited by Michael A. Hogg, and Joel Cooper, 123\u2013145. London: SAGE Publications Ltd.<\/span><span data-contrast=\"none\">, 2007. https:\/\/doi.org\/10.4135\/9781848608221<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:480,&quot;335559991&quot;:720}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Manstead, A. Attitude change. In A. S. Manstead, and M. Hewstone (Eds.), <\/span><i><span data-contrast=\"auto\">The Blackwell encyclopedia of social psychology <\/span><\/i><span data-contrast=\"auto\">(pp. 35-42). Oxford: Blackwell, 1996.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:480,&quot;335559991&quot;:720,&quot;469777462&quot;:&#091;720&#093;,&quot;469777927&quot;:&#091;0&#093;,&quot;469777928&quot;:&#091;8&#093;}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Myers, David G., and Jean M. Twenge. <\/span><i><span data-contrast=\"auto\">Social Psychology<\/span><\/i><span data-contrast=\"auto\">. 12th ed. New York: McGraw-Hill, 2016.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:480,&quot;335559991&quot;:720,&quot;469777462&quot;:&#091;720&#093;,&quot;469777927&quot;:&#091;0&#093;,&quot;469777928&quot;:&#091;8&#093;}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Olson, James M., and Gregory R. Maio. \u201cAttitudes in Social Behavior.\u201d In <\/span><i><span data-contrast=\"auto\">Handbook of Psychology<\/span><\/i><span data-contrast=\"auto\">, edited by Irving B. Weiner, Theodore Millon, and Melvin J. Lerner, 299\u2013326. <\/span><span data-contrast=\"none\">New Jersey: <\/span><span data-contrast=\"auto\">John Wiley &amp; Sons, Inc., <\/span><span data-contrast=\"none\">2<\/span><span data-contrast=\"auto\">003.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:480,&quot;335559991&quot;:720}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Thurstone, Louis L. 1928. \u201cAttitudes Can Be Measured.\u201d <\/span><i><span data-contrast=\"auto\">American Journal of Sociology<\/span><\/i><span data-contrast=\"auto\"> 33, no. 5 (1928): 529\u2013554. https:\/\/doi.org\/10.1086\/214483.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:720,&quot;335559739&quot;:0,&quot;335559740&quot;:480,&quot;335559991&quot;:720}\">\u00a0<\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<div class=\"postPeople\">\n<p><strong><strong>Cite this entry as:<\/strong><\/strong><\/p>\n<p><span class=\"TextRun SCXW249228419 BCX4\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW249228419 BCX4\">Pereira, M. Sofia &amp; <\/span><span class=\"NormalTextRun SCXW249228419 BCX4\">Lisete M\u00f3nico. 2025. \u2019Attitudes<\/span><span class=\"NormalTextRun SCXW249228419 BCX4\">\u2019<\/span><\/span><span class=\"TextRun SCXW249228419 BCX4\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW249228419 BCX4\">.<\/span><\/span> <span class=\"TextRun SCXW249228419 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW249228419 BCX4\">In <\/span><\/span><em><span class=\"TextRun SCXW249228419 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW249228419 BCX4\">Populism<\/span><span class=\"NormalTextRun SCXW249228419 BCX4\">s<\/span><span class=\"NormalTextRun SCXW249228419 BCX4\"> and Em<\/span><span class=\"NormalTextRun SCXW249228419 BCX4\">otion<\/span><span class=\"NormalTextRun SCXW249228419 BCX4\">s<\/span><\/span> <span class=\"TextRun SCXW249228419 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW249228419 BCX4\">Glossary<\/span><\/span><\/em><span class=\"TextRun SCXW249228419 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW249228419 BCX4\">, edited by Cristiano Gianolla, Lisete M\u00f3nico, Maira Magalh\u00e3es Lopes and Maria Elena Indelicato<\/span><span class=\"NormalTextRun SCXW249228419 BCX4\">. <\/span><\/span><span class=\"TextRun SCXW249228419 BCX4\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW249228419 BCX4\">Available<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW249228419 BCX4\">at<\/span><span class=\"NormalTextRun SCXW249228419 BCX4\"> https:\/\/unpop.ces.uc.pt\/<\/span><span class=\"NormalTextRun SCXW249228419 BCX4\">en<\/span><span class=\"NormalTextRun SCXW249228419 BCX4\">\/<\/span><span class=\"NormalTextRun SCXW249228419 BCX4\">gloss\u00e1rio<\/span><\/span><\/p>\n<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Sofia Morgado Pereira &#038; Lisete M\u00f3nico<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[48],"tags":[52],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ATTITUDES - UNPOP - UNpacking POPulism<\/title>\n<meta name=\"description\" content=\"Attitude is the \u201cpsychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor\u201d. 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