By Haoran Shi
Partisan strength refers to the intensity of an individual’s emotional, psychological and general attachment to a political party. It’s like a measure of political “team spirit” that influences how people think about, engage with, and make decisions in the political arena.
Imagine a spectrum of sports fans. At one end, you have casual viewers who might watch a game every now and then. At the other end, you have die-hard supporters who never miss a match and wear team colors daily. Political partisanship works similarly. Some people have a mild preference for one party, while others view their party affiliation as a core part of their identity.
This concept helps explain why some voters consistently support their chosen party regardless of circumstances, while others might change their vote based on specific issues or candidates. Partisan strength shapes how people interpret political events, react to news, and even how they interact with those holding different political views.
As our understanding of political behavior has evolved, so has our approach to measuring and conceptualizing partisan strength. Initially, researchers used a simple self-report scale to gauge how strongly people generally attach to a party. However, recent scholarship has expanded this general understanding by exploring related concepts like “belonging” and “closeness.”
“Belonging” refers to the sense of being part of a political group, similar to being part of a community or club. It’s about shared identity and values. “Closeness,” a newer concept in this field, examines the emotional connection to a party. Both belonging and closeness contribute to a general attachment to the party.
The interplay between belonging and closeness offers a more nuanced picture of partisan strength. It helps explain complex political behaviors, such as why some people might feel strongly partisan without being politically active, or why others might feel they belong to a party while cognitively disagreeing with some of its positions.
This evolving understanding highlights the multifaceted nature of partisanship. Partisanship is more than just what party you support, but the strength of this support, whether this support is affectively or cognitively motivated. As affective polarization and populism intensifies globally, the study of partisan strength becomes increasingly relevant. It offers insights into why multi-partisan and bi-partisan conversations have become more challenging and how strong partisan attachments influence not just political views, but also social relationships and daily interactions.
Understanding these nuances can help with developing strategies to bridge political divides, promote more constructive political discourse, and perhaps even find common ground in increasingly polarized societies. It reminds us that political affiliations are complex, deeply personal, and often tied to our sense of identity and community.
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Cite this entry as:
Shi, Haoran. 2025. ’Partisan Strength’. In Populisms and Emotions Glossary, edited by Cristiano Gianolla, Lisete Mónico, Maira Magalhães Lopes and Maria Elena Indelicato. Available at https://unpop.ces.uc.pt/en/glossário